12/11/2017

​With all those ‘oh so successful’ writers/copywriters selling their expertise through those hundreds of emails you get every day, telling you those monetary thousands are just around the corner, it still seems really hard to get a decent writing gig, doesn’t it?
You scrape and roll, do whatnot, and it seems it only brings peanuts. Not even roasted or salted. But then, suddenly, the right offer comes in! You make the arrangements, the deal is struck, and you are flying! Might not be the dream thing, might not be something you feel totally comfortable with, but it promises to at least get you that bit closer to those promised thousands.
But then, a sense of fear creeps in, the sense if incompetency, a sense that you might not be completely up to the challenge. A challenge that seems to be growing in its insurmountability by every second. And you simply get overwhelmed and start singing Carla Olson’s “I Can’t Fight It” in your head, even if you don’t really know it or remember it.
Here’s the thing though - that fear may actually mean exactly the opposite! It might mean that you are a responsible individual who is aware of her/his limits and who really wants to do a proper job. Steering that fear in the direction of proper preparation, research plotting and writing down all the key elements of your text, no matter how long it will be can actually make you come up with exactly what is needed.
That is probably the best context in which you can place that fear and turn something very negative into something positive and stimulating, something that will tell you yes you can fight it, and exactly for the right reasons.
And then you can either ‘whistle while you work’ or sing (or just listen) to Carla Olson and her “I Can’t Fight It”, she is singing that for other reasons anyway.

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